Persona
Identity verification and fraud-prevention platform
Persona Identities, Inc. is an identity verification company based in San Francisco, founded in 2018 by Rick Song and Charles Yeh. The company provides infrastructure for businesses to verify individuals and organizations, manage onboarding, and comply with KYC/AML requirements. Persona has established itself as a leader in the identity verification market, recognized for its ability to execute in the 2024 Magic Quadrant.
The platform offers a unified identity infrastructure with configurable building blocks for tailored identity processes. Key services include document and biometric identity verification, user and business verification, transaction monitoring, and fraud prevention powered by AI. Persona also provides onboarding solutions, case review tools, age assurance solutions, and manual review capabilities. The company serves various industries, including finance, education, fintech, and online gaming, and has notable customers such as Square, Coursera, and Robinhood. Persona has raised $217.5 million in funding, achieving a valuation of $1.5 billion.