Clay
Editors' ChoiceGTM data enrichment and sales automation platform
Clay is a sales and marketing technology company based in Brooklyn, New York, founded in 2017. The company offers an AI-powered platform designed for data enrichment, outbound marketing automation, and growth workflows. Clay helps teams identify, research, and engage high-intent customers by aggregating data from over 100 premium sources, including public databases and social media.
The platform streamlines revenue operations by automating personalized outbound campaigns and lead generation. It allows users to conduct complex growth experiments that traditionally required larger teams, significantly reducing manual research efforts. Clay's services include real-time intent data tracking, multi-channel lead sourcing, and seamless CRM integration. The company supports a range of clients, from solo founders to large enterprises, with tiered pricing plans and a 14-day trial option. Notable clients include OpenAI and Canva, who have benefited from enhanced data-driven outbound strategies.
How Clay earned its spot
Every growth team suddenly runs on Clay. Its spreadsheet-meets-AI approach to finding and enriching leads turned a niche tool into a category.